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CONTROLR is a data union app that allows users to be able to sell their data gathered from their social media usage. My job was to design a basic version of CONTROLR in order for a developer to create a prototype to be used for user testing. I came onto the project after a survey had already been conducted and so I analysed the data to gather useful insights to be able to carry out the tasks.



  • Gather key insights from research conducted prior to joining the team.

  • Develop user personas.

  • Competitor analysis.

  • produce low-fidelity wireframes.

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  • 65 people were interviewed

  • 42 were white or European

  • 5 were of Asian descent

  • 3 were Black

  • 5 didn’t say or it was undetermined.

  • 38 were male

  • 23 were female



  • When asked on a scale of 1-10 whether they were comfortable adapting to new technologies. 55 people said they were very comfortable (ticked 6 and above).

  • 40 people said they were interested in an app that would allow them to monetise their data and 17 people said maybe, suggesting that they would consider it. 

  • 43 people had no knowledge of data unions whilst 21 people had some knowledge

  • The three biggest age brackets in this group were: 26-35 (16 people), 36-44(18 people) and 45-49 (11 people)

  • This information is helpful from a user persona perspective as we’d be able to know that our potential target audiences would be able to comfortably adapt to new technologies but may be sceptical to monetising their data. The app and all communications relating to it should therefore provide some type of reassurance surrounding the data. Who would it be sold to, can users control how much would be sold and address the scepticism about privacy issues.

  • A large portion, almost two thirds of those interviewed had no knowledge of data unions therefore it is imperative that somewhere on the app as well as in the communications it is explained what data unions are.

  • 48 people declared themselves as professionals and likely worked in Tech as developers, engineers, some worked in the health services. This is important as it can help direct the communications - where the app is promoted, the tone of the UX writing within the application and help define the target audience.

  • Easily accessible FAQs, potentially a video demonstration of the app with audio description and subtitles to make it user accessibility friendly?

  • Onboarding must be simple as some participants said this would help them adapt better to new technologies.


I collated all that I had learned to including pain points mentioned by participants to formulate user personas.

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I looked at the interface of competitors such as as well as those mentioned in the survey (Brave, Golem). I also looked at popular design features from apps that use integration and apps that deal with money/cards such as Revolut, Freetrade, Airtime Rewards.

  • Their loading screens consisted of their logos

  • Their sign up buttons are often bold

  • One of the common sign up features within apps to do with money or where you have to connect cards etc is usually a touch ID / passcode sign in. And a feature where you type in your email in order for them to send you a sign in link. Although this isn't a screen that has been asked for currently, it will be good to implement when it is time.

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I sketched some wireframe ideas based on the other finance apps I had a look at as well as the insights gained from the research previously done. I then began designing them in Adobe XD.



Apps usually have a loading screen before the sign in screen so I implemented this idea for consistency for users. One of the issues that concerns one of our user personas is that it could be too difficult for them to know how new technology works. Because of this I created a simple breakdown screen that’s easily accessible from the log in screen so that users get to grips of how the app works before signing up. I used illustrations as they help people process information particularly step-by-step guides, and as the app wants to attract more people of colour, I used diverse illustrations to reflect this.

On the log in screen I emboldened the Join button for visual purposes. After the logo the next thing users will see is the button encouraging them to sign up to the application.

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Below is the prototype designed in Adobe XD which consists of a loading screen, on boarding, how it works, sign in screen, a basic dashboard, menu and a conversion screen. These were the only screens that were requested for now and the design is currently being built for user testing purposes.



"Awesome Precious! When you see it like that - it really brings it to life 😄  Great work."

~ CONTROLR Founders

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